QUESTION EVERYTHING.

HERE’S THE TOP 5 FREQUENTLY ASKED QUESTIONS ABOUT THE ELEPHANT IS IN THE ROOM CAMPAIGN.

1WHAT IS THE ELEPHANT IS IN THE ROOM CAMPAIGN?
The Elephant is in the Room is a marketing campaign designed by parents for parents to help them prevent underage drinking before it starts.
2WHERE CAN I FIND CAMPAIGN MATERIALS?
The Elephant is in the Room campaign materials are displayed in school, on social media, through email, text messages, and here on our website!
3WHY SHOULD I PAY ATTENTION TO THE CAMPAIGN?
Because you love your children and want to keep them safe. The Elephant is in the Room is like a good friend that’s full of great advice, helpful resources, and tips on how to keep your teen from drinking alcohol underage.
4IS THE CAMPAIGN IN SCHOOLS NATIONWIDE?
Nope. The Elephant is in the Room campaign is only offered in a couple schools in southern Illinois. The people responsible for creating the materials live here, work here, and know what it’s like to be a parent because well, we are parents.
5IS THIS NECESSARY? MY KID IS TOO YOUNG TO THINK ABOUT DRINKING.
Studies show that kids start experimenting with alcohol as early as age 12, so yes, the campaign materials and messages are an invaluable resource for parents who want to keep their kids safe and healthy.
TALK TO YOUR KIDS ABOUT THE RISKS OF UNDERAGE DRINKING, AND MAKE SURE THEY KNOW THEY'LL GET CAUGHT IF THEY TRY IT.

Admit it, there’s always a little room for improvement when it comes to talking with your kiddos about underage drinking. Raising responsible, healthy, and trustworthy kids requires that you set clear anti-underage drinking rules with zero wiggle room that cannot be misinterpreted. Here are a few things to brush up on before you have a chat.

  • Start by reminding your kids how much you love them. Then explain why being able to trust them is important to you and your family.
  • Let them know what consequences they can expect to have, if they drink alcohol underage. Be firm and don’t sugarcoat it!
  • Talk to the parents of your kid’s friends. Share your no-underage drinking rules and expectations with them and get aligned!