QUESTION EVERYTHING.

HERE’S THE TOP 5 FREQUENTLY ASKED QUESTIONS ABOUT THE ELEPHANT IS IN THE ROOM CAMPAIGN.

1WHAT IS THE ELEPHANT IS IN THE ROOM CAMPAIGN?

The Elephant is in the Room is a marketing campaign designed by parents for parents to help them prevent underage drinking before it starts.

2WHERE CAN I FIND CAMPAIGN MATERIALS?

The Elephant is in the Room campaign materials are displayed in school, on social media, through email, text messages, and here on our website!

3WHY SHOULD I PAY ATTENTION TO THE CAMPAIGN?

Because you love your children and want to keep them safe. The Elephant is in the Room is like a good friend that’s full of great advice, helpful resources, and tips on how to keep your teen from drinking alcohol underage.

4IS THE CAMPAIGN IN SCHOOLS NATIONWIDE?

Nope. The Elephant is in the Room campaign is only offered in a couple schools in southern Illinois. The people responsible for creating the materials live here, work here, and know what it’s like to be a parent because well, we are parents.

5IS THIS NECESSARY? MY KID IS TOO YOUNG TO THINK ABOUT DRINKING.

Studies show that kids start experimenting with alcohol as early as age 12, so yes, the campaign materials and messages are an invaluable resource for parents who want to keep their kids safe and healthy.

TALK TO YOUR KIDS ABOUT THE RISKS OF UNDERAGE DRINKING, AND MAKE SURE THEY KNOW THEY'LL GET CAUGHT IF THEY TRY IT.

It’s not the 1950s anymore. You’re not just “June Cleaver” sitting around baking pies all day. Nope, you’re a modern woman - strong, smart, and ready to face tough issues head-on. Underage drinking is one of those issues that cannot be ignored.

We all know how easy it can be to push uncomfortable topics aside, but the reality is, sweeping things under the rug won’t protect your kids. In today’s world, you must be the one to tackle the tough conversations, even when it feels awkward. Talking about underage drinking, setting boundaries, and making sure your kids know the risks is one of the most important things you can do as a parent.

How to Start the Conversation:

Be Direct and Honest: Start by saying something like, “I know this may not be the easiest topic, but I want us to talk about alcohol and the risks of underage drinking.”

Ask Open-Ended Questions: Try, “What do you already know about alcohol and drinking?” or “How do you feel about kids your age drinking?”

Share Your Expectations: Make it clear that you expect your kids to make smart choices, like, “I trust you to make the right decisions, and I want you to know the risks of drinking at a young age.”

Discuss Consequences: It’s important to explain why underage drinking isn’t just a “no-no” but something that can affect their health, grades, relationships, and future goals.

Being a role model is key. Your kids are watching you, and the example you set today will shape their decisions tomorrow. When you approach these hard topics with honesty, strength, and care, you're teaching them how to handle tough situations in the future.

Remember, tough love today means a stronger, healthier tomorrow for your kids. So, don’t wait for the "perfect moment."

For more tips click here.